trademarked it's Passbook App

Passbook, ’s iOS app for collecting coupons, board passes and other digital cards, is now a registered trademark. The U.S. Patent and Trademark published the trademark Friday. This makes a cln sweep for the app, after itsicon was trademarkedby rlier this month. had filed to trademark the app in 2012, just two months after unveiling Passbook during its annual June World Wide Developer Conference.Today’s announcement comes as continues efforts totrademark the term ‘startup’as part of its retail services ahd of the expectedSeptember launchof theiPhone 5S/5C…AsPatently notes, the Passbook app is trademarked by the USPTO under the 035 international classifiion and covers the following:Advertising, marketing and promotional services; promoting the goods and services of others by providing coupons, tickets, passes, rebates, gift cards, gift certifies, discounts, special offers, and vouchers for goods and services of others,and by distributing advertising material and providing information about the goods, services, events and activities of others; advertising and marketing services, namely, promoting the goods and services of others by providing links to the websites of others and enabling sales of gift cards and gift certifies of others.Talk about the all-encompassing filing!What we’re able to gln from the classifiion is that still doesn’t view Passbook as adirect payment service, but more akin the theiWallet metaphorthat’s floating around.rlier this month, the company received a trademark for thePassbook icon.Passbook was introduced as part of iOS 6 at last yr’s WWDC.