Wednesday, May 18, 2016

Tim Cook says iOS in the Car is a ‘ focus’ for the company

held its quarterly rnings conference callthis afternoon, for the June Quarter, where Tim Cook and his CFO Peter Oppenheimer shared financial information and other insights into the company’s operations with analysts, shareholders and reporters.During the Q&A portion of the call, Cook was asked about ’s ‘iOS in the Car’ initiative.The fture, which allows users to interact with their iOS devices via an in-car display, was one of the few that spotlighted during itsWWDC notelast month…In particular, Cook was asked to provide some color on what ’s thoughts were on the potential of the in-car fture. Here was Cook’s response:“I see it as very important. It’s a part of the ecosystem. Just like the App Store is a part of the ecosystem. And iTunes, and all of our content are . And the services we provide from messaging to Siri and so forth—having something in the automobile is very, very important. It’s something that people want, and I think can do this in a unique way—better than anyone else. It’s a focus for us.”For those unfamiliar with ‘iOS in the Car,’ it’s essentially designed to enhance iOS integration in automobiles. It allows users to do things like make phone calls, access maps, and control music and other media on their device using their car’s built-in display.Here’s ’s official description of the fture:“iOS in the Car smlessly integrates your iOS device — and the iOS experience — with your in-dash system. If your vehicle is equipped with iOS in the Car, you can connect your iPhone 5 and interact with it using the car’s built-in display and controls or Siri Eyes Free. Now you can sily and safely make phone calls, access your music, send and receive messages, get directions, and more. It’s all designed to let iPhone focus on what you need, so you can focus on the road.”A of car manufacturers—including Acura, Mercedes-Benz, Infiniti, Ferrari, Chevrolet, Hyundai, Kia, Volvo, Opel and Jaguar—have alrdy pledged support for the fture. Although, I recall several of them pledgingSiri Eyes Free supportthat never materialized.rlier this month,hidden was foundin the developer beta of iOS 7 that suggests iOS in the Car could connect with vehicles via ’s wireless AirPlay technology, in addition to a standard USB connection. But other than that, not much is known about how it works.What are your thoughts on iOS in the Car, hit or gimmick?

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