Wednesday, May 18, 2016

’s iPad grabs 84 percent of tablet web traffic

It is pretty well understood that ’s iPad is a major player in tablet traffic online. However, new s only emphasize the iPad’s dominance as the device has accelerated further and now accounts for 84 percent of web traffic. Specifically, more than eight out of ten online ads were served to tablet devices carrying the logo, a web analytics firm announced yesterday.Competing tablets are left fighting over the remaining crumbs, with the No. 2 tablet – Amazon’s Kindle Fire – accounting for just 5.7 percent of traffic detected between June 15 and June 21…According toad network Chitika, the iPad’s 84.3 percent of web traffic is a nrly 2 percent gainover May’s 82.4 percent, which itself was an incrse from April’s 81.3 percent.That compares to slippage in usage among all other tablets except Barnes & Noble’s Nook during a Father’s Day discount. The Nook saw its ad traffic incrse to 1.2 percent.Check out the charts.’s Galaxy tablets ranked third in web ad traffic at 4.2 percent, a drop from 4.7 percent in May.Google’s tablet rounded out the top five with 1.2 percent. Among the cellar-dwellers:’s Surface(themighty iPad killer) registered a paltry 0.5 percent of ads served to tablets. CEO Tim Cook shared Chitika s with investors on yesterday’sconference call, re-iterrating that non- tablets obviously don’t get used much.“In terms of how other people are doing,if there are lots of other tablets selling, I don’t know what they’re being used for,”he quipped. The CEO remarked that Chitika only takes into account web browsing, a fundamental tablet fture.

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