Wednesday, May 18, 2016

Older i comprise almost half of ’s U.S. handset sales

’s iPhone 5 accounts for just over half of the company’s smartphone sales, with 48 percent coming from the iPhone 4S and iPhone 4, according to new resrch. That compares to the iPhone 4S which comprised about 75 percent of sales almost a yr after launch.The figures illustrate how a larger portion of ’s smartphone revenue is being erated by lower-cost iPhone models, a concern for investors hding into Tuesday’s third-quarter financial report…Although the iPhone 5′s share of sales briefly rose to 68 percent in October 2012, the level fell to 50 percent by December, rising to 52 percent in June 2013, according toConsumer lice Resrch Partners, viaAllThingsD.The iPhone 4S – which had 23 percent of iPhone sales in October 2012 – rose to 30 percent of handset sales by June of this yr.Likewise, the iPhone 4 saw its portion of sales double between October 2012 to June 2013, according to the CIRP figures.iPhone 5 apprs to have settled in at about half of all iPhone sales, nine months after its initial launch.In contrast, the rlier flagship model, iPhone 4S, accounted for almost three-quarters of i sales almost a yr after its launch.Furthermore, iPhone 4S had 90 percent of all iPhone sales in the period immediately after launch, compared to 70 percent for iPhone 5.In other words, the iPhone 4S saw grter initial demand and longer-lasting demand than the iPhone 5.But why?One rson for the difference may have been due to the view by consumers that the iPhone 4S had enough new ftures to be worthy of upgrading the handset.In another sign that iPhone 4S owners felt there wasn’t enough rson to upgrade to the iPhone 5, the majority of people buying an iPhone either came from Android (26 percent) or from simple fture (24 percent.)Only thirteen percent of iPhone buyers were upgrading from the iPhone 4S.The findings come as U.S. carriers attempt to spark more smartphone sales by offeringmore flexible upgradeterms. The new data shows only T-Mobile, which just recently began offering i, is attracting iPhone buyers.AT&T, Verizon and Sprint saw their percentage of handset sales fall between March and June. Verizon has announced it mayowe billionsfor unsold i it had pledged to buy.The s also suggest both and the carriers have much to gain by offering an iPhone 5S that is significantly different than the iPhone 5. Perhaps the best fture could be a lower price. There has also been much talk about amid-range iPhonethat could attract price-conscious buyers in emerging markets.As we’ve seen with the iPhone 4S and iPhone 4, those marked-down handsets have proved popular both in the U.S. and elsewhere, such as China and India. Likewise, T-Mobile could take advantage of a low-cost handset, since the carrier has positioned itself as the low-cost alternative to the other three wireless providers.

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