Wednesday, May 18, 2016

wins ‘Brand of the Yr’ for computers, smart and tablets

may be losingsmartphone and tablet marketshare, but it’s still the top brand in those egories. This, according to data from a recent US-based study on consumer brand perception byMarketing resrch firmHarris Interactive.The firm polled some 38,000 Americansregarding their perceptions of their favorite brands, and came out on top in 3 egories. As a result, Harris named the company the ‘brand of the yr’ for smart, tablets and computers…Here’s a note from Harris Interactive SVP Manny Flores (viaVentureBt):“Americans continue to give brands strong ratings,” Manny Flores, an SVP at Harris Interactive, said in a statement. “What rlly stands out is that in all three of the egories brands are msured – Computer, Tablet and Mobile Phone – its brand momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.”And here are the top lists from the 3 egories that came out on top:Computers Computers: 2013 Computer Brand of the YrHewlett-Packard () Computers Computers ComputersTablets iPad Series: 2013 Tablet Brand of the YrKindle Fire SeriesGoogle Series Galaxy Series Slate SeriesSmart iPhone: 2013 Mobile Phone Brand of the Yr Phone Phone PhoneThe results shouldn’t be too surprising. On the computer front, Macs have long been incrsing in marketshare in the face of declining PC sales. And let’s face it, the iPad is the iPad. As for smart, the iPhone continues tosell extremely well.Of course, this all depends on who you ask. rlier this month, a report fromYouGov’s Brand Index—who specializes in msuring brand perception—showed far from receiving a ‘brand of the yr’ title.

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