Wednesday, May 18, 2016

' Store' iOS App Update Coming Tuesday with Free iTunes Store, App Store, and iBookstore Dls

9to5Macreportsthat will be relsing an updated version of its Storpp for iOS devices on Tuesday, bringing a minor redesign and new tie-ins with iTunes Store, App Store, and iBookstore content. Through the updated app, will offer special dls, making paid content free of charge for users of the app.
As you can see in the photo of the upcoming app update (to the right), the app will promote content from the three content stores. This content normally costs money, but will be available free for a limited time via this new app.

, internally, positions this as a way to boost content sales as this new fture is designed to raise awareness about Apps, iTunes, and iBooks content.The report indies that the updated app will be part of 's effort tofocus on iPhone salesin its retail stores, with customers being encouraged to install the app on their new i, exposing to 's content offerings.

In the example, shown in the screenshot, is offering free downloads ofColor Zen, a new puzzle game normally priced at $0.99.

's focus on iPhone sales is designed to boost the proportion of devices sold in its retail stores from the current level of 20%, although analysts have noted that may have adifficult timchieving that goal given its network of just 250 stores in the United States compared to over 10,000 third-party sales loions such as carrier stores, Best Buy, and RadioS. According to one U.S. study, 90% of first-time iPhone customers purchase their devices from somewhere other than an retail store.

The company has alrdy begun taking some steps toward enhancing direct iPhone sales, including the device in its annualBack to School programfor the first time. Under the program, eligible eduion customers can receive a $50 gift card good in any of 's content stores with the purchase of an iPhone.

is also partnering with recycling firm BrightStar to offer aniPhone trade-in programat its U.S. retail stores. That program will offer instant trade-in credit to customers, hopefully driving upgrade rates as customers will be able to immediately see the net cost of upgrading and take advantage of a simple mns for turning in their used devices.

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