Wednesday, May 18, 2016

Former Hulu exec Pete Distad is now ’s VP of Product Marketing

Bloomberglast mont asserted had poachedHulu executive Pete Distad to help push forward its stalling negotiations with media moguls and cable companies.According to a new report out today, the executive has now started work at in marketing capacity: Hulu has killed Distad’s bio page and the executive’sLinkedIn profilenow lists him as ’s Vice President ofProduct Marketing.Distad was Hulu’s Senior Vice President in charge of marketing and distribution so he clrly knows a thing or two about the complex web of licensing dls, though it remains unclr if his product marketing role entails dling with content owners at all…As noted by Jordan Kahn of9to5Mac, Distad wasresponsible for content distribution and customer acquisition and retention at Hulu, which included“subscriber acquisition and retention, paid, on-channel, and brand marketing, distribution and promotional partnerships, and content marketing”.Bloomberg’s July article claimed had hired Distad to help with ongoing negotiations withTime Warner Cable. The two companies were close to“announce an agreement within a few months”that would bring Time Warner shows to the set-top box, the report asserted.’s hope was that Distad could help with negotiations with cable and media companies, the article claimed.Back in June,the gainedTime Warner’s HBO GO, WatchESPN and Sky News live strming capability, a move that signaled the company was taking premium content more seriously than ever before. And if WSJ is to be trusted, a 24/7 music strming serviceVevo is coming to the later this week. has been on a somewhat of a hiring spree as of lately.Just recently, the firmhired Paul Deneve, a former CEO of the luxury French fashion label Yves Saint Laurent, to work on special projects as a Vice President reporting directly to ’s boss Tim Cook.And rlier this week, word came that the iPhone makerpoached a Levi Strauss executiveEnriqueAtienza to hd ’s retail business within the West Coast of the United States, indiing that the company is getting closer to fill the hole left following former SVP of Retail Ron Johnson’s departure.

No comments:

Post a Comment