Wednesday, May 18, 2016

‘on hiring binge’ to strengthen iAd tm ahd of iRadio Launch

is seemingly scrambling to hire a of iAd executives in preparation for the launch of its strming music service iTunes Radio. The Cupertino company is “on a hiring binge,” placing job offers for more than two dozen positions, according to reports Wednesday.At the hd of ’s talent srch is for a crtive design manager who would oversee rich media ads for such brands as McDonald’s, Pepsi and Proctor & Gamble. TheiTunes Radioservice is expected to be unveiled September 10 alongside iOS 7…“ had posted five iAd-related jobs to its own job board and another 35 to LinkedIn just in the month of August as of Friday,”reportsAd Age.A position of iAd Crtive Manager was posted August 15 on ’s job board, then removed last week without explanation, according to the report.Although began iAdwith the desire to maintain strict control over the ad design and content, the push for workers experienced with managing high-profile brands may reflect the service’s growing revenue and the of large advertisers signing onto the iTunes Radio service.Such brands have paid“upwards of $10 million to be exclusive iTunes Radio advertisers within their respective industries through the end of 2013,”according to Ad Age.The service will have a wider launch at the beginning of 2014.’s iAd service is expected to rn $213 million this yr, growing to $623 million in 2015. Mnwhile iTunes Radio will reportedly deliver an audio ad every fifteen minutes and a ad once per hour.You’ll need to sign up for the $25 annualiTunes Match serviceto avoid the ads.

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