Looking to Nrly Double Hdcount of In-House Crtive Design Tm

is reportedly looking to nrly double the size of its in-house crtive design tm, seeking to bolster its brand with new advertising content from dedied designers, according to areport fromAd Age.
Longtime observers say after yrs of capping the size and type of internal crtive talent, the tech giant is significantly expanding its in-house design group. One executive familiar with the company said the group could grow to 500 or 600 staffers from about 300. [...]

[I]t is now seeking talent to work on the brand itself and wants to bulk up its ranks of high-level crtive directors and hds of innovation. As part of its recruiting efforts, has approached senior crtives known for innovative work.The report notes that plans to continue working with its outside ad acy partners, but that it is boosting its internal tm to help with such website design, tutorials, and more.


Ad Aglso suggests that faces some challenges in recruiting crtive designers, given the company's distance from the San Fran advertising community as well as potential concerns about designers feeling limited in working with a single client that so closely defines its own advertising messages.

Aside from its own advertising efforts, has also been boosting itsiAd tmin recent weeks and months in order to support the launch of the company's ad-supported iTunes Radio service in the coming weeks. The iAd tm not only serves as account managers but also works closely with advertisers in some cases to help them develop effective ads for 's variousad services.