Wednesday, May 18, 2016

shaves $100 off Surface Pro through August 29

In another sign that ’s Surface tablets are failing to hit the ground running, the giant has slashed the Surface Pro lineup by $100 through August 29. The -branded tablet family was unveiled last October so it’s only logical the company now wants to get rid of unsold inventory as it grs up to announce a second-eration Surface later this yr. Both the 64GB and 128GB flavors of the Surface Pro are now a$799 and $899 value, respectively…According toThe Verge, the United States, Canada, China, Hong Kong and Taiwanare nowshowing price cutson both Surface Pro models. A spokesperson confirmed to The Verge that customers in these countries can buy a $100 cer Surface Probetween August 4 and August 29.Of course, put its expected spin on the development:We’ve been seeing grt worldwide success with Surface RT pricing and board-cover promotions over the past several months and are proud to offer Surface Pro at more affordable prices starting today.The cer Surface RT is based on ARM architecture while the Surface RT runs chips, allowing it to run legacy programs and be marketed as a cross-over between a tablet and a notebook.
The official Surface website is advertising the price cut.The news arrives following ’s unexpecteddeep 30 percent discount on Surface RTtablets after Geekwire estimated the maker sold a mere1.7 million Surface RT units to date, prompting a massive$900 million write-offover unsold inventory.According to itsannualForm 10-K filingwith the Securities and Exchange Commission, the Surface family of tablets had raked in only $853 million in revenue for the company.Even the outspoken CEO Steve Ballmer couldn’t spin the news in a positive direction and has reportedlytold troopsthat“we built a few more devices than we could sell”. Despite this unusual admission of failure, I’m going to go out on a limb here and guess thatiPad-bashing in Surface commercialswill continue unabated.

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