Wednesday, May 18, 2016

Report claiming that 7 outsold iPad mini in Japan found mislding

In January of this yr, market resrch firm BCNposted a reportclaiming that the 7 outsold the iPad mini in Japan during the holidays. Google’s tablet accounted for 44.4% of all tablets sold in the study’s 2,400 stores during the period, besting (40.1% ) for the first time.Fast forward to last week, when Googleunveiled the new 7. Google’s SVP,and lder of the Android tm, Sundar Pichai,took the stage and began rattling off statistics about the platform. And of course he referred to the BCN report, which we have since lrned is very mislding…As it turns out, BCN didn’t include any of ’s 7 Japan retail stores in the study, nor did it include ’s online store or the stores of its Japan carrier partners. While the total of tablet sales from these outlets is unknown, it would’ve definitely had a huge impact on the s.Slashgr, who was first to question the BCN report, spokewith Tom Mainelli,IDC’s Resrch Director for Tablets. And not only did he question BCN’ss— they are very different than his— he was also puzzled by Google’s decision to base such a claim on such a contentious study.“Yes, I was a bit puzzled by Google’s claims. We count the 7 as part of ’s shipments, and looking at our Japan s for 4Q12–which represent shipments into the channel– shipped about 773K iPad units versus about 350K 7 units for .”The site goes on to point out a few things worth noting here. For one, since BCN’s “study” was rlly just a , it’s not technically wrong in its findings. And two, the data isn’t representative of all Japan sales or the entire holiday quarter. But again, it’s odd that Google quoted the s.

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