has taken a page from 'sadvertising bookand has today launched (viaUKMR) a new advertisement comparing the company's Lumia 925 to the iPhone 5.
The ad focuses on the phone's photographic capabilities and is based on 's well known "Photos Every Day"commercial, which began running back in April. It uses a similar voice over and style, focusing on Lumia users taking photographs with their devices.
"Every day, more photos are taken on the iPhone than any other phone. But at , we prefer to build for quality, not just quantity."The ad goes on to fture the Lumia 925's various photo modes, offering demonstrations of the camera's action shots, motion blur, and best shot fture that captures a series of photos and allows users to choose the most appling.
’s Lumia 925 offers an 8.7-megapixel camera that comes equipped with a Carl Zeiss Tessar lens and an f/2.0 aperture. In comparison, the iPhone 5 has an 8-megapixel camera with a five-element lens and an f/2.4 aperture. has included a dual-LED flash on the Lumia 925, which, along with a lower aperture, allows for superior performance in suboptimal lighting conditions.
highlights the Lumia's flash and low light capabilities towards the end of the commercial, providing side-by-side comparison photos taken with ch camera. "Every day, better photos are taken with Lumias then with any other mobile," rds the final line.
In recent yrs, has focused hvily on the photographic capabilities of its devices, most recentlydebutingthe Lumia 1020, which offers an impressive 41-megapixel camera with a six component Zeiss lens.
is expected to grtly improve the iPhone's camera with the relse of the iPhone 5S later this yr, offering a12-megapixel camera, several newphotographic modes, and a dual-LED flash.
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