Wednesday, May 18, 2016

Google starts injecting ‘relevant ads’ in Google Maps app srch results

In another showing of the differences between Google and , the Internet giant on Thursday announced that relevant advertising will now start appring in the native Google Maps app for iOS and Android devices.Relevant advertising will appr at the bottom of the screen after you perform a srch, Google said, adding that ads may includ title, ad text and a link to get directions.Grt, Google, just grt! You can go ahd and sell me at a premium to advertisers all you want, but I hate ads and am switching over to Maps as we spk…You can tap an ad or swipe upward to revl more information, like the address, phone s, reviews, interior photos and so forth.Google also introduced a new ‘Get loion details’ click event, resulting in standard CPC charge.Advertisers can optionally buy additional click actions such as directions, click-to-call, loion details and what not. There are also free actions like saving business information for later, sharing a business with a friend or starting navigation.Here’s an example ad on an Android device.To show ads on the Google Maps app, advertisers need toadd loion extensionsto their srch campaigns or crte an ad with theAdWords Expresstool.AdWords will only charge for up to two paid clicks per ad impression. Reporting for paid clicks is available by segmenting reports in your AdWords account by Click Type.According to apostover at Google’s Inside AdSense blog, over one billion people use Google Maps services every month. The company is adamantthat the new experience is“more attractive for users and more effective for advertisers”.We’ll see about that.Such a move might not make a difference on the ad platform that is Android, but users on a highly curated app platform with premium experience (hint: iOS) could sily take an issue against Google polluting their srch results with pesky ads.After all, I’m the kind of guy who happily pays for ad removal in otherwise free iPhone apps – in part because I don’t mind supporting quality software.Relevant ads in Google Maps are probably a backend update as Google hasn’t indied that an iOS/Android app update was imminent.At any rate, feel free to download the Google Maps app free from ’sApp Storeor Google’sPlay storefor Android.So, what do you make of this?

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