Free content begins showing up in Store iOS app

Two weeks ago,we reported that would update its Store iOS app with the ability to receive free content. The app wasupdated a couple of weeks agoto lay the groundwork for this fture, and now free content has begun appring. Thefirst paid app (normally $0.99) for free is Color Zen, and will provide either a new app, piece of iTunes media content, or iBook ch week.The functionality works both in Stores and actually if you are not in a store. A user just needs to pull up a store inside of the app’s store panel (see above). When you click the free content option, you are taking to a screen to finalize your download.We previously reported that Store employees are instructed to install this appliion on a new iOS Device during Personal Setup (After a purchase). At aninternal event in San Fran last month, Tim Cook revled that only a small percentage of customers are aware of the app, but Cook wants to use the app as an element ofhis plan to boost iPhone sales in his stores.