will reportedly unveil the next iPhone on Sept 10 Event

is expected to unveil its next iPhone at a special event on Sept. 10, sources toldAllThingsD.
Picture: WWDC 2013 EventThe launch comes at an important time for , which continues to make a lot of money from the iPhone but has seen its global market share dip amid a growing wave of lower-cost Android devices as well as an intense battle with archrival .One of the questions is whether adopts a new tactic to address the mid-range of the smartphone market. Historically, has gone after those customers by offering its yr-old and two-yr-old models for $100 and $200 less than a new iPhone. However, there has beena grt dl of talkthat the company will debut a new lower-cost iPhone alongside whatever update it has in store for the current iPhone 5.Much of the speculation there has centered on the usual kinds of camera and processor enhancements, as well as thelikelihood of a fingerprint sensor. That has been expected ever since acquired Authenteclast yr.Naturally, any new will be running iOS 7, whichhas been in testingsince its announcement at ’s developer conference in June. The new software includes aradical redesign of the overall look of the iPhone’s menus and icons, but the other new ftures are largely incremental updates, such as improved notifiions, better photo-organizing abilities andadditional capabilities for developers.This has become something of a pattern for , which typically debuts its software update at its June developer conference, tests it for a couple months, then shows the new hardware a couple weeks ahd of the new phone’s availability. The iOS update is also available for older models. has alrdy said that iOS 7 will work on many recent i, iPads and iPod touch devices. is also expected to formally launch the next version of Mac OS X, known as Mavericks, in the coming weeks, though that is not expected at the Sept. 10 event.An representative declined to comment on the timing of any upcoming events.Consumers, investors (andreportedly board members as well) have been pressing for a more rapid pace of innovation.The company has long been rumored to also be working on television and watch projects, though there is no indiion either of those are close to debuting.