Wednesday, May 18, 2016

’s iPhone grows to 43 percent of US smart

Continued good news for in the United States. The iPhone has more than 43 percent of the domestic market, marking a 7.8 percent jump over the July quarter of 2012. The incrse apprs to be largely at the expense of Android, which saw its share of the U.S. market fall during the period.Additionally, although the market share of iOS declined throughout much of Europe, the iPhone in Grt Britain saw a 7.8 percent jump between the three-month period of 2012 and 2013, according to an analytics firm…According toKantar Worldpanel Comtech, the iPhone had 43.4 percent of the US smartphone market during the three month period ended in July. That was up from 35.6 percent from the same quarter in 2012, for a 7.8 percent incrse. Mnwhile, Android’s share of the US market fell to 51.1 percent, down from 58.7 percent during the same period a yr ago, for a 7.6 percent drop. also saw gains in Grt Britain, France and Mexico, according to the resrch firm. The UK and France represent two of the five big Europn market, the remainder held by Android. In the US, and Android combined account for 94.5 percent of smartphone sales, according to Kantar.The firm explains:Globally, and Android continue to dominate sales, but there are interesting regional patterns emerging. Android is far stronger across the major Europn markets and China where it accounted for around 70% of smartphone sales during the past quarter.However, while the two currently dominate the smartphone picture, to maintain control, they will need to remain focused on their two markets.“ and Android must focus on a balance between retaining existing customers and attracting fturephone owners to trade up if they want to continue their success over the next yr,”saidDominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech.Kantar emphasized the important role fture will be to the growth of smart, representing more than half of all mobile owners. To emphasize the point, the group noted the success of the Phone.Some 42 percent of sales the Lumia 520 are coming from fture phone owners upgrading to a smartphone. By comparison, and Android attract about 27 percent of fture . In other words, Phone’s gains are not coming at the expense of or Android.“The Lumia 520 is hitting a sweet spot, offering the price and quality that new smartphone buyers are looking for,”said Sunnebo. For the first time, the Phone platform has risen to No. 2 spot in a major market, grabbing 11.6 percent in Mexico.

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