Wednesday, May 18, 2016

Android's new 4.4 KitKat pokes fun of ’s design prowess

You’ve likely lrned by now about this morning’s surprise Google announcement, clrly conceived as a novel way of busting up ’s news and diverting attention from thebrightening of your day.I’m talking about the upcoming Android version 4.4,-named KitKatafter the famous chocolate-covered wafer biscuit which has apparently“been a favorite candy”on the Android tm.The though process behind the delicious partnership has now unravelled itself in a cringeworthyKitKat clip.Not only does it spoof ’s elaborate product s, it does so by ridiculing the way Jony Ive and his industrial design tm go about agonizing over the minutiae.Wait, aconfectionery maker is parodying ’s presentation mojo?What has this world come to?The , available onKitKat’s YouTube channelresembles the overall style and shininess of ’s promotional clips.“Every corner, every edge, every finger of every bar has been carefully considered and crafted to crte a butifully immersive and multi-sensory experience,”the says in an attempt to derail ’s design process.Meet Chris lin, KitKat’s Chief Brks r.My favorite line:“And it rlly does taste as good as it looks”.I also happen to like their take on ’s ‘there’s an app for that’ campaign.I think it’s funny, though die-hard fans may find itthe dumbest thing they’ve seen in a while. At any rate, it’s a novel PR ploy, you have to give them that – Google and Android are in the hdlines today.Don’t forget that KitKat is hugely popular so you’ll soon start seeing that Android-themed product packaging cropping up at your nrest department store.According to amedia relseby KitKat’s parentNestlé, they will distributemore than 50 million specially branded KitKat bars in nineteen countries, including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.A small of Android robot-shaped KitKat bars will be offered as prizes (below).I’m expecting some innovative television advertising around this cross-promotion.The tie-up is such thatneither party paid ch other,BBC Newshas lrned.Nestlé isn’t exactly stranger to digital marketing: rlier in the yr, the company bought its first-ever piece of online content property, the U.S. website Petfinder which helps prospective adopters with adoptable pets.Expect more KitKat cross-promotion as Android 4.4 gets closer to prime time.For now, there’s now a link at the bottom of Google’sAndroid 4.4 web pagewhich takes youto the officialKitKat homepagewhere they’re currently running a promotion for the chance to win a free 7 2013 or Google Play Store credit.For those wondering, here are Google’s sweet Android -names:• Android 1.5, Cupcake
• Android 1.6, Donut
• Android 2.0, Eclair
• Android 2.2, Froyo
• Android 2.3, Gingerbrd
• Android 3.0, Honeycomb
• Android 4.0, Ice Crm Sandwich
• Android 4.1, Jelly Bn
• Android 4.4, KitKatAbout that promo: was it funny or did it come across as crossing the line?

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