Followingour report that would be rolling out an updated Store apptoday, the company has just updatedthe iPhone appto version 2.7. The updated app includes several performance improvements, one of which bringsimproved product srch capabilities. is also working on a fture that would display offers to download free content to users while in the App Store, but it’s unclr if this version of the app includes that functionality. It’s possible the functionality is only displayed to users when inside an Store loion, or if the update lacks the content because it requires a yet-to-happen server-side push.rlier this month,we reported that was working on a new initiativt Stores that would encourage store employees to install the Store app on newly purchased i. The new version of the app would also then promote content from iTunes, the App Store, and iBooks by offering users the ability to download content free for a limited time.Below is a screenshot from an source showing ’s internal documents detailing free content downloads and other new ftures:
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